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There have been so many critical and life changing updates at Google search in the past 12-16 months, it’s pretty difficult to ignore. The fact is that businesses are in ongoing panic mode over the fact that many of them have lost 50% of their traffic. Search marketers are running out of logical answers to complicated algorithm questions that only Google knows the real answers to.
This technology can help you make your website compatible with its respective market, leading to traffic that can actually be lucrative, rather than attempting to get the most random traffic possible, which could lead to higher server cost for no appreciable gain.